Headline and Summary

• Headline must not be too long (under 80 characters), has active verb and subject.
• Headline should accurately present press release’s content.
• Headline must be newsworthy (important and recent enough to be announced).
• Summary should clearly describe press release’s content.
• Your summary should be one to two sentences long.
• Please do not use first paragraph as summary paragraph.

Press Release Format

• Press release word count should be between 300 to 800 words.
• Press Release should be objective — don’t use casual first person language (I, we, you, etc).
• Attach only 1 image per press release not more than 200KB in file size (jpg, png or gif only).
• Video should be embedded correctly into press release. See template to learn how.
• Content should have a legitimate news angle (announcing something new and/or timely).
• Don’t write your press release like an advertisement or a salesletter.
• Content should keep an impartial tone throughout the press release.
• Please don’t ask question(s) in a press release.
• Use Uppercase and Lowercase lettering appropriately.
• Avoid inserting JavaScript or other markup languages in your press release, such as <strong>…</strong> or <em>…</em> ONLY links eg. <a href=”URL”>…</a> are acceptable.
• Please ensure links are formatted correctly.
• Make sure each paragraph is spaced out with a line.
• Please ensure press release is properly formatted e.g. do not double space unnecessarily, use appropriate punctuation and symbols.
• Only include a quote that someone might have actually said.
• Press release links should be limited to 1 per 200 words.
• Press releases should not contain references or links to sexually explicit material, illegal material or profane language.
• Content should not have intent to harm or exact personal revenge against a person or group.
• SPAM related words that will be filtered out by spam filters should be refrained.
• Include available contact information where possible.
• Do not place email addresses within the body of the press release.
• Include the city from where the release originates, usually the location of the company’s headquarters.
• Content should contain no or few grammatical and spelling errors.
• Do not use special characters and symbols in headline such as ™ or ©.

Content

• The Broadcast Media does not accept press release related to lawsuits and have negative connotations.
• The Broadcast Media does not accept releases that contain only opinion.
• The Broadcast Media does not accept releases that is duplicated content.
• The Broadcast Media does not accept releases that promote illegal content.
• The Broadcast Media does not accept releases that promote mortgage, pay day, cash, short-term or long-term loan services.
• The Broadcast Media does not accept releases that promote trading softwares, trading platforms, and trading services.
• The Broadcast Media does not accept releases that promote escort, explicit content, sexual enhancement products or supplements.
• The Broadcast Media does not accept releases that promote dating and relationship products.
• The Broadcast Media does not accept releases that promote weaponry, firearms, and armory related releases.
• The Broadcast Media does not accept releases that promote psychic reading, alternative treatment, and related releases.
• The Broadcast Media does not accept releases containing radical or political opinion/view.
• The Broadcast Media does not accept topics regarding government board, agencies, ministries, policies, administrations, offices, departmentsand more.
• The Broadcast Media does not accept releases containing radical religious opinion/view.
• The Broadcast Media does not accept releases with intent to harm or defame.
• The Broadcast Media does not accept releases containing unauthorized stock ticker symbols.
• The Broadcast Media does not accept releases that promote online gambling and make money online.
• The Broadcast Media does not accept topics regarding alcohol, drugs, tobacco, e-cigs, green coffee, raspberry ketones, HCG, Kratom, Garcinia Cambogia, and more.
• The Broadcast Media does not accept topics regarding illegal device unlocking, rooting or jail-breaking of devices.
• The Broadcast Media does not accept releases that announces discounts, bonus, price cuts, sales, coupon codes or anything related to promotion of products/services, advertorials or news about promotions.
• The Broadcast Media does not accept content that reads like an article without news value.
• The Broadcast Media does not accept content about affiliate product reviews, product reviews or trials that are excessively promotional.
• The Broadcast Media does not accept content about new website launches, new blog posts or content that generally does not carry a news value.
• The Broadcast Media does not accept content about supplement and weight loss.
• The Broadcast Media does not accept content about procedures for body modification and cosmetics.
• The Broadcast Media does not accept topics regarding pirated software, cracks, APK, and more.
• Content should keep an impartial tone throughout the press release.
• Content should contain no or few grammatical and spelling errors.
• Don’t write your press release like an advertisement or a salesletter.
• SPAM related words that will be filtered out by spam filters should be refrained.

*Disclaimer: At any circumstances, the The Broadcast Media team reserve the right at all times and without previous notification to approve, disapprove or remove parts or all the published/submitted documents as long as it is inappropriate to be published. Any decision made by the The Broadcast Media team shall be FINAL and it cannot be questioned.