We offer a media platform where rather than targeting the mass as a whole, we tend to target a specific key or type of mass. The marketer or more commonly known as Influencer have an influence over this specific group of individuals. This influence turns the group into potential buyers. A third party, generally from supply chains (e.g. retailers or manufacturers) or higher value-added influencers (e.g. journalists, academics, professional advisors or industry analysts) identify these influencers and orient various marketing activities around them. Other financial media sources such as financial news booklets or papers, business oriented magazines, financial television broadcasts etc., are some of the regular sources of information for retail investors. It gives a character of the effects on capital markets of the financial media.

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