“The fact that Covid19 has been equally brutal to everyone is a hoax! When it comes to the women workers and women entrepreneurs of India, the term ‘equality’ takes a back seat, even in the case of the brutalities borne due to COVID19 . The pandemic has had an immensely negative impact on women entrepreneurs, as they suffered from factors such as lack of customer orders, supply chain disruptions, limited workforce, and financial crunch. Along with all these financial problems they also had to suffer from personal challenges which they faced at their homes, and exacerbating this situation for them were the social injustices meted out to them on a regular basis.”
“2021 should mark the dawn of a brighter future for India’s women entrepreneurs because as per a joint report by Bain & Company, Google and AWE Foundation, 80% of women entrepreneurs expect demand to bounce back to pre-lockdown levels by March 2021 while some believe it might happen by this December; but let’s admit that estimations can sometimes waver. However, at the same time this pandemic has boosted the digital revolution in India which could act as a highly profitable domain for women entrepreneurs in the near future as it has already helped them to sustain their businesses in such harsh times.”
About FICCI FLO
FLO is the women’s wing of the Federation of Indian Chamber of Commerce & Industry (FICCI). FLO was established in 1983, as a division of the Federation of Indian Chambers of Commerce and Industry (FICCI) which is the apex body of industry and commerce in India. FLO has been promoting entrepreneurship and professional excellence among women through workshops, seminars, conferences, training and capacity building programmes, etc. As an All India Organisation for women, FLO has 17 Chapters pan India – Ahmedabad, Bangalore, Bhubaneswar, Chennai, Coimbatore, Hyderabad, Indore, Jaipur, Kolkata, Lucknow, Kanpur, Ludhiana, Mumbai, Northeast, Pune, Amritsar, Northeast & Uttarakhand, with its Head Office in New Delhi. Its members comprise of entrepreneurs, professionals, and corporate executives.